Brand Guidelines

Messaging

The HWI voice (the tone and style of the written word) should always connect emotionally with consumers—making them feel that HWI is the leader in refractory products. The HWI editorial voice should always be authentic, strong, and knowledgeable.

The goal across all mediums is to communicate the HWI message in a way that is clear, concise, and consistent.

Example Brochure Headline

Messaging Example

Example Brochure Copy

Messaging Example

Example Ad Headline

Messaging Example

Example Ad Copy

Messaging Example