How HarbisonWalker International (HWI) is perceived is in large measure the result of brand image, public perception, and the totality of communications that shape the mind-set of our customers, colleagues, suppliers, and the community at large.
Brand identity plays a pivotal role in contributing to the image of HWI. It defines global graphics standards for the correct use of our logo, the company's most valuable trademark. The HWI logo is a means of symbolizing and differentiating HWI's identity in the market. Correct usage of the logo keeps its trademark position legally strong and creates long-term value for HWI.
That is why your cooperation is so necessary to the successful implementation of this important program. To assist you in this endeavor, these brand guidelines have been prepared for your reference. The guide discusses and illustrates the required standards for applying the HWI logo and other brand icons.
Questions concerning these guidelines, their application, or an application not covered herein, should be directed to the HWI Strategic Marketing Department, at firstname.lastname@example.org or 412-375-6603.