The logo is the most important element in establishing and maintaining a unified corporate identity for HWI.
HWI’s new symbol represents the company’s united direction and purpose. The symbol combines abstract arrows which come together to form a cohesive whole; the colors red and gray are used to represent HWI’s manufacturing process and client solutions, respectively.
Harbison and Walker have been combined to form a single unified name for the company. The font is a contemporary sans serif, customized to give HWI a distinctive look.
This is the preferred version, and should be used for virtually all communications.
This configuration is used only when space constraints make it impractical to fit the primary, horizontal logo.
The shortened form of the logo is used when space is extremely limited, as when printing on a very small promotional item.
For questions concerning these guidelines, contact Strategic Marketing at strategic-marketing@thinkhwi.com »
