Brand Guidelines

Intensity at Work

Images should always show genuine moments of engagement and collaboration.

Photography should have good contrast and color. It can be analog or digital, but well-lit and straightforward. Photos should not be overly processed (i.e. no HDR, no over saturation, no over sharpening, no heavy retouching, etc.). Retoucing should occur when safety issues are portrayed incorrectly (e.g. hard hats, earplugs, etc.)

Photos